Step 1: Submitting Your Logo
Your publication’s logo is used to brand your directory site.
Important Logo Specifications
Please make sure to format your file according to the following criteria to ensure optimal image quality.
- High Resolution
- PNG File Format (transparent background is highly preferred).
- Dimensions: Your logo will be automatically sized to fit the Origami Directory’s default dimensions. You will have a chance to review your Origami Directory before you launch. At that time, we will be happy to increase or decrease your logo size upon request.
How to Submit Your Logo
Please attach your logo to an email with the subject line ‘[Publication Name] Logo’ and send to your Account Manager.
Step 2: Providing Your Onboarding Info
OwnLocal will send you a list of data points we need to collect before we can build your directory site. This will include information like billing contacts, circulation numbers, etc.
Step 3: Connecting Your Origami Directory to Your Website
Now that your Origami Directory is built, it’s time to connect it to your publication’s owned and operated website domain.
To do this, we’ll have you create a subdomain that “points” to OwnLocal. This requires making some simple setting adjustments with your domain registrar. This process typically takes about five to ten minutes. We suggest delegating this to your website or IT administrator.
- Log into your domain name registrar or DNS hosting service. Typically, your website or IT administrator will manage the credentials for this.
- Add the following CNAME records to your website’s domain name:
CNAME Points To
Most OwnLocal publisher partners use “local” as their Origami Directory subdomain. If you need to select a subdomain that is not “local,” please let us know. We will customize your CNAME setup guide accordingly.
Every domain registrar has a slightly different process for adding CNAME records. Below, we’ve linked step-by-step instructions for six of the most commonly used domain hosts. If your domain host is not listed below and you need help, please let us know.
Step 5: Connecting to OwnLocal’s Secure Ad Server
Any print advertisements you wish to have processed by The Origami Platform must be transferred to OwnLocal’s secure ad server via a file transfer method called File Transfer Protocol (FTP). FTP is a method to quickly transfer files from a local directory to a remote directory. You will be provisioned unique credentials (a username and password) that you can use to login to the OwnLocal ads server.
Before you begin sending ads to OwnLocal, there are a few one-time steps you’ll need to take:
FTP (file transfer protocol)
We recommend using a free FTP client called FileZilla, but any client that supports FTP will work. You can download FileZilla by visiting https://filezilla-project.org/.
When connecting to our FTP server (ftp.adforge.ownlocal.com), be sure to connect in active mode rather than passive mode, and make sure you’re sending your files in binary format as opposed to ascii format. Lastly, be sure to place all files in the “today” folder.
Step 6: Uploading Your Test Ads
Congratulations— you’re all set up and ready to start uploading ads!
About the Testing Period
About one week before your launch date, we’ll ask you to install the Origami widget code on a developer or staging area of your site so test ads can be viewed once you submit your first batch of print advertisements. This is meant as a practice run. We will only have you submit a small sample size of ads at this time, and you will not be charged for anything you submit during testing.
We consider this testing period critical to a successful launch. The goal is to ensure that your team is uploading files correctly and that OwnLocal receiving and processing them accordingly. It’s also a great way for your team to get familiar with the ad uploading process, as this is the process you will use every time you send us your ads moving forward.
How to Upload Ads
When you log in to the SFTP, you will be placed in a root directory, where you will see an individual folder for every publication you have access to. Make sure to upload your files to the correct publication folder.
Qualifying print advertisements must be in PDF file format, and must be local business advertisements.
Every qualifying print advertisement you upload will generate an Origami order.
Ads can be uploaded at any time of the day, but please note the Origami Ad production deadline of 6pm CST.
If you upload a print ad before this deadline, the Origami Ad will be scheduled to run the next day. If you upload a print ad after this production deadline, the Origami Ad will be scheduled to run the day following next.
We recommend that you upload files on a schedule that matches your publishing schedule. For example, our daily partners upload ads daily and our weekly partners upload ads once a week the day before they go to print.
Step 7: Embedding Your Widgets
You’re almost there! In the final phase of the onboarding process, you will embed both of The Origami Platform widgets on your owned and operated website.
The Origami Ad Widget
The first widget you need to embed is the Origami Ad Widget. This is the widget that serves Origami Ads on your publication’s website.
To implement the Origami Ad Widget, embed the custom code we will send you in a 300x300 placement on every page of your publication’s owned and operated website.
The Origami Directory Widget
The second widget you need to embed is the Origami Directory Widget.
We will provide you with the Origami Directory Widget code shortly before your launch. You or your IT point person can then embed it on your publication’s owned and operated website.
We recommend implementing the Origami Directory Widget shortly after launch. This allows enough time for the widget to become populated with your paying advertisers. We strongly recommend placing this widget on as many pages as possible for maximum impact for your advertisers.
The Origami Directory Widget has several options for configurations, including placement size. Please visit demos.ownlocal.com/platform/widget to review these configurations.
Note: Do you have a secure site? Please let us know, and we will provide alternate widget codes for your SSL website.
Do you support manifest extraction?
Currently, The Origami Platform does not support manifest extraction. All advertiser information will be carefully sourced by OwnLocal’s in-house production team using our new fulfillment processes.
How can my team manage The Origami Platform?
Origami comes with a new set of administrative tools that empower representatives to manage their orders and gain insights into program performance. While this is not necessary for the success of the program, training can be scheduled for interested users.
Do you provide reporting for Origami Ads?
Yes. Reports will be accessible at any time from business profiles, and will refresh in real time with information about both the directory and the Origami ads.
How are Origami Ads billed?
Each Origami Ad will be billed as a single line item. The invoices will still be sent to the email we have on file.